Did you know Americans spent $155.2 billion dollars in online transactions in 2009? Many of those sales are done near the holiday's and peak on Black Friday or Green Monday (the first Monday in December which is usually the busiest online shopping day of the year). Now is the best time to get your store ready for the rush.
1. Create a promotion to drive sales - you can create a coupon that gives a vistor a discount for ordering over a certain amount on your site. This leads to people being more willing to spend more (be sure to use the related products/upsell feature to prompt people on products they may want to buy with their purchase).
2. Use rewards to get them to come back - Use the rewards feature to give customers an incentive to shop and to come back. Send them an email using the mailing list to let them know they have rewards available.
3. Setup a Facebook page for your store. Let your customers know about it by putting a link on your site. Get your most loyal customers onto your Facebook page talking about you and reward them for it (discounts or gift certificates for the most loyal customer)